Football fans would rather their team’s manager be honest than have a good track record | football | Sports

More than half (57%) agreed football managers can be a force for good in society, including supporting the local community (48%) and sustainability (29%).

Both on and off the pitch, Manchester City’s Pep Guardiola and Liverpool FC’s Jurgen Klopp were highly regarded.

With the two teams sitting closely together on the pitch this season, research shows that both managers are equally held in high esteem by football fans.

According to fans, Jurgen Klopp and Pep Guardiola have the most developed football philosophy (34 and 33 percent respectively), ahead of Tottenham’s Antonio Conte (13 percent) who finished third.

However, in the North West, home to both Manchester City and Liverpool, Pep Guardiola leads the way with 42 per cent – just ahead of Klopp (41 per cent).

The city supremo’s smart-casual touchline attire (38 percent) is the managerial outfit of choice for fans across the country, beating out a tracksuit (20 percent) and suit (11 percent).

Guardiola is also the manager many North West fans aspire to (29 per cent), ahead of Klopp (28 per cent).

And the Londoners also think that Guardiola plays the most attractive football in the league, just ahead of Klopp (both 27 percent) and Conte (17 percent).

The study, conducted by OnePoll, found that almost half of the country’s football fans (47 percent) are interested in managers talking about topics outside of football – compared to 27 percent who said they don’t listen to managers when they talk about not talking about football matters.

It also revealed that a third of football fans believe managers have a responsibility to speak out on issues related to the environment (33%) and climate change (28%).

Those numbers were higher among younger fans, who appear to want managers to speak out on societal issues.

Nearly two in five (39 percent) of 25-34 year olds believe managers should speak the power of being green.

And 36 percent of the same age group think managers should speak out on sustainability.

The poll results follow a recent Nissan-launched ‘Be More Pep’ campaign, which shows Guardiola driving to work in his all-electric Nissan Ariya, where he sees fans emulating their hero’s traits in their everyday lives.

Pep Guardiola said: “It’s nice to be recognized for playing good football – but the most important thing is to be honest, stick to your principles and have a strong philosophy.

“Also off the pitch I try to be a role model for the players and fans in my way of life.

“I am proud to drive an electric vehicle that has zero emissions but is also great driving pleasure.”

To see Pep Guardiola in action in Nissan’s Be More Pep campaign, visit here.


  1. Winning mentality (42 percent)
  2. Honesty (38 percent)
  3. A track record (37 percent)
  4. Promote young players to the first team (35 percent)
  5. Strong ethics (34 percent)
  6. Someone who attracts brilliant players (31 percent)
  7. Someone with a strong football philosophy (28 percent)
  8. Someone with an attractive playstyle (27 percent)
  9. Someone who always defends their players (25 percent)
  10. Kindness (20 percent)

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